Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

ICAWEB420A Mapping and Delivery Guide
Write content for web pages

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency ICAWEB420A - Write content for web pages
Description This unit describes the performance outcomes, skills and knowledge required to write concise and clear content for web pages on behalf of a client.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to web developers who are required to develop the content material for web pages.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to develop content for site
  • Identify customer information needs with reference to audience, site functionality and client requirements
  • Confirm site purpose and functionality with reference to client specification
  • Select content channels and format as part of client requirements
  • Obtain templates and style guides
  • Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality
  • Negotiate alterations to site design, as required by the content and client requirements
       
Element: Write site content
  • Create content according to content and client requirements
  • Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical
  • Edit content with reference to audience needs, site functionality, content and client requirements
       
Element: Upload content
  • Log into server site using either administrative or anonymous file transfer protocol in preparation for upload
  • Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface
  • Store and order files according to logical design and user needs, using accepted file extension scheme
  • Demonstrate operation in closed contention mode
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

write in a manner that recognises cultural differences, diversity and people with special needs

demonstrate some knowledge of website content creation

develop and upload quality content for a website.

Context of and specific resources for assessment

Assessment must ensure access to:

copy edit resources

culturally reviewed content

style guides and templates

website specifications

word-processing and web development software

organisational documentation and industry requirements

appropriate learning and assessment support when required

modified equipment for people with special needs.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct observation of candidate loading and removing content on a site

verbal or written questioning to assess candidate’s knowledge of site functionality and web design

review of web content developed by candidate.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, where appropriate.

Assessment processes and techniques must be culturally appropriate, and suitable to the communication skill level, language, literacy and numeracy capacity of the candidate and the work being performed.

Indigenous people and other people from a non-English speaking background may need additional support.

In cases where practical assessment is used it should be combined with targeted questioning to assess required knowledge.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to liaise and negotiate with clients and colleagues

literacy skills to:

apply principles of plain English writing for a variety of cultures and people with special needs

identify content

write for the internet

planning and organisational skills to:

analyse organisational and audience needs

determine appropriate content channels and formats

identify and understand diverse target audience needs

technical skills to:

create content

manage and design the visual composition of the site

upload content.

Required knowledge

content features, including clarity, ease of viewing and readability

copyright and intellectual property legislation relating to web page content

document design, web design and usability

functions and features of:

micro-content elements, such as headings, highlighted words and link text

style guides, such as cascading style sheets (CSS)

information architecture

instructional design principles

obligations of merchants and service providers

organisational requirements relating to web page content

privacy requirements relating to web page content.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Client requirements may refer to:

business

network

organisational policies

people in the organisation

style

system.

Client may include:

employee

external organisation

individual

internal department.

File transfer protocol client may include:

commercial software applications

in-house or customised software

organisation-specific software

packaged software.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify customer information needs with reference to audience, site functionality and client requirements 
Confirm site purpose and functionality with reference to client specification 
Select content channels and format as part of client requirements 
Obtain templates and style guides 
Identify content and analyse with reference to audience needs, maintenance requirements, information architecture, and site design and functionality 
Negotiate alterations to site design, as required by the content and client requirements 
Create content according to content and client requirements 
Establish that content is easily and conveniently accessible and visible and that information is clear, understandable and logical 
Edit content with reference to audience needs, site functionality, content and client requirements 
Log into server site using either administrative or anonymous file transfer protocol in preparation for upload 
Launch transfer file transfer protocol (FTP) client and navigate to destination directory, either graphically or by using a command line interface 
Store and order files according to logical design and user needs, using accepted file extension scheme 
Demonstrate operation in closed contention mode 

Forms

Assessment Cover Sheet

ICAWEB420A - Write content for web pages
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

ICAWEB420A - Write content for web pages

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: